UniCredit S.p.A. CONTACTS partners My Pitti
Colnago + Pitti @ BECYCLE
Edition 2024
Colnago will participate in BECYCLE, the event celebrating the world of bicycles, cycling tourism, and new cycling lifestyles. Organized by Pitti Immagine and Stazione Leopolda, the event will take place from June 26 to 28, 2024, coinciding with the start of the 111th Tour de France from Florence.
Colnago announces its collaboration with Pitti Immagine for the cycling event in Florence in the days leading up to the 111th Tour de France.

Hosted at the Stazione Leopolda from June 26 to 28, BECYCLE will feature Colnago showcasing its bicycle models and presenting a new launch set to be revealed in the upcoming weeks. In addition, Colnago will also participate in Pitti Immagine Uomo, held at the Fortezza da Basso in Florence from June 11 to 14.

BECYCLE will highlight the brands and people representing the great sport of cycling while celebrating the most beautiful cycling-tourism routes curated by various Italian and international organizations active in this sector. Special emphasis will be placed on regions and promotional organizations renowned for their contributions to sports and eco-tourism, including those involved in the Tour stages.
Participating in Be Cycle, a new exhibition format organized by Pitti Immagine that is perfectly in line with Colnago's values is an opportunity we could not miss. Being present at the Stazione Leopolda, particularly during the Tour de France, where we have been protagonists for years, offers visitors a unique platform to experience our brand amidst an ambiance of class, style, and beauty. What better partner than Pitti Immagine for cycling?

— Nicola Rosin, Colnago's CEO

With Be Cycle, we seize the opportunity of the Tour de France's start from Florence to offer a special occasion for promotion and information on this extraordinary world of bicycles. And Colnago's participation sends a strong message. We are entering a sector with several high-caliber events already, but with our distinctive approach, we aim to further enrich the scene. The format resumes the main characteristics of the Pitti projects, where companies and products are central together with cultural phenomena. For this reason, we will also propose a rich program of talks and meetings with athletes, sports personalities, entertainers, producers, and territorial marketing experts. The calendar of these events and content production will be conducted in collaboration with Rouleur, Communications Partner of Pitti Immagine for this occasion.

— Agostino Poletto, general director of Pitti Immagine

Colnago Ernesto & C. S.r.l., known as Colnago, is a high-end racing bicycle manufacturer founded in Cambiago (Milan) in 1954. The company has grown through its ability to develop new technologies and designs on steel frames with joints, working closely with the best professional cycling teams at the service of the greatest champions. Colnago soon proved to be one of the most creative and lively racing bike manufacturers, innovating and bringing its ideas into the world of cycling and experimenting with new and different materials, including titanium and carbon fiber, now a pillar of modern bicycle construction. Among Colnago's many victories - 14 Grand Tours, 405 stages in Grand Tours, 42 Monument Classics, 27 World Championships, and 18 Olympic Gold Medals - Tadej Pogačar won both the 2020 and 2021 editions of the Tour de France riding a Colnago bike.