Participating in Be Cycle, a new exhibition format organized by Pitti Immagine that is perfectly in line with Colnago's values is an opportunity we could not miss. Being present at the Stazione Leopolda, particularly during the Tour de France, where we have been protagonists for years, offers visitors a unique platform to experience our brand amidst an ambiance of class, style, and beauty. What better partner than Pitti Immagine for cycling?

— Nicola Rosin, Colnago's CEO

With Be Cycle, we seize the opportunity of the Tour de France's start from Florence to offer a special occasion for promotion and information on this extraordinary world of bicycles. And Colnago's participation sends a strong message. We are entering a sector with several high-caliber events already, but with our distinctive approach, we aim to further enrich the scene. The format resumes the main characteristics of the Pitti projects, where companies and products are central together with cultural phenomena. For this reason, we will also propose a rich program of talks and meetings with athletes, sports personalities, entertainers, producers, and territorial marketing experts. The calendar of these events and content production will be conducted in collaboration with Rouleur, Communications Partner of Pitti Immagine for this occasion.

— Agostino Poletto, general director of Pitti Immagine