The show has partnered with the global cycling media company Rouleur to curate a cultural celebration of cycling at the heart of its biggest race. At BECYCLE’s centre will be in-depth content and interactive activation to create an engaging experience in the venue, published across Rouleur’s media channels to reach a vast international audience of passionate cycling fans. Pitti Immagine will set up and promote the talk program in collaboration with Rouleur – and in conjunction with exhibiting companies and organizations proposing events linked to their activities and capable of attracting public interest.
